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Canada Goose, which once created a performance of tens of millions a night on a cross-border e-commerce platform, is known as the down jacket brand that is known as the warmest and coldest artifact on the surface. It advertises that every jacket it produces is based on the standard that can withstand the polar climate. The asking price broke 10,000 yuan, everyone still rushed to buy it!
Canada Goose is known as the “king of down jackets.” Most styles of Canada Goose Canada goose are 2-3000 yuan per piece, “Canada Goose” has long been synonymous with luxury down jacket brands. Since it is sought after by a large number of domestic and foreign celebrities, it has caused a sensation in China a few years ago, and it has always been a popular brand in the fashion industry. Today, I will focus on why Canada Goose is so expensive but still very popular, and I will share some recommendations for men and women that are worth paying attention to this season.
In the past few years, when it comes to down jackets, most people can think of the Canadian goose with the round red and blue armbands—Canada Goose. From celebrities to passers-by, Canadian geese suddenly become the object of universal pursuit. The price of Canadian geese has also risen in recent years, from more than 600 US dollars all the way to more than 900 US dollars now, but the more they sell, the better.
Today we will analyze why the Canadian goose is expensive, and talk to you about whether it is worth buying.
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The most important thing to wear down jackets is to keep warm. Generally speaking, the quality of a down jacket is mainly determined by: down type, down content, down filling amount, bulkiness and fabric.
Down is the cornerstone of the warmth of down jackets. Usually two kinds of duck down and goose down are used, and the warmth of goose down is better than that of duck down. The same kind of down, white is slightly more expensive than gray, but the warmth retention effect is not much different. Simply put, goose down is better than duck down, and white is better than gray. Good down is not enough. How much real down is in a down jacket to keep warm? At this time, it depends on the velvet content. The fluff content appears as a percentage, which is similar to purity and represents the ratio of fluff content in the filling. Generally, a velvet content of 90% means that more than 90% of the filler is velvet. High down content is only a relative value, so how much down a piece of clothing has depends on the amount of down filled. The amount of down filling is related to the length and size of the clothing, but if the amount of down filling is high, the bulkiness is not good, because the principle of keeping the down warm is to use the fluffy down to store a lot of air, and the air does not conduct heat, so it has the effect of heat preservation.
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It was founded by Rene ramillon and Andre Vincent in 1952 in monestier de clement, France. The brand name comes from the words that combine monestier de Clermont. Initially, it was a company dedicated to providing equipment for climbers, but after appointing climber Lionel array as a consultant, the company began mass production of down jackets.
For the students studying in North America, in the winter of minus 20 or 30 degrees, it is those super thick down jackets that save our lives.
In particular, Canada goose, which claims to be able to withstand the temperature of – 30 ℃, even if the price rises year after year, can not stop the small partners living here. Winter school uniform for international students
But have you ever thought that every piece of Canada goose we wear with big Terry is not so warm. As we all know, in addition to filling 80% white duck down, the big selling point of Canada goose is the fur from wild coyotes in the hat.
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In the words of Canada goose, wild coyote fur is a kind of warm material that will not be frozen under extremely cold temperature, so it is most suitable to be made into the flannel of down jacket to effectively decompose air flow and avoid frostbite of human face under low temperature.
However, Canada goose has recently officially announced that it will stop using all fur in its products.
According to the plan, Canada goose will stop purchasing all fur products by the end of 2021, and stop manufacturing fur products by the end of 2022.
Behind this little fur that Canada goose stopped using is actually the bloody truth in the process of making Parker down jacket… You know, since Canada goose was founded in 1957, wild coyote fur has been one of the materials chosen by Canada goose.
On its official website, Canada goose has always stressed that it uses genuine “wild coyote fur”, and even explicitly requires suppliers to provide wild fur instead of fur from fur farms. So, how can we get wild coyote fur?
The answer is obvious: hunting.
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Although Canada goose claims that all sources of its products are humanitarian, according to PETA, an animal protection organization – that’s not the case.
It can even be said that some ways of killing wild coyotes are extremely cruel.
Coyote hunters will hide their huge traps in the wild where coyotes often appear, waiting for coyotes to appear.
Coyotes or other animals who step on the trap carelessly will be bitten by the trap and can’t break free. Once caught, these animals have to drag the trap for many days, struggling to survive, until they are starved to death.
Even those animals that have survived starvation and blood loss are doomed.
They will be shot, beaten or killed in other terrible ways. For them, perhaps only by completely biting off their legs can they get a glimmer of life and return to the wolves. And the coyote fur may eventually be sold to Canada goose, sewn on the hood edge of Parker down jacket, and then tightly pressed on both sides of people’s cheeks.
Because of the use of wild coyote fur by Canada goose, environmental protection organizations have been calling on Canada goose to stop using wolf fur many years ago.
Some conservationists will turn cos into wild animals and oppose the use of wild coyote fur by Canada goose, hoping to arouse people’s awareness of animal protection.